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What Is Off-Page SEO

Off-page SEO is one of the essential things to consider when trying to rank a website on the SERP. Off-page SEO consists of all SEO tactics practiced outside of your website. This SEO practice is utilized by most successful online business owners. Tactical actions like content marketing, brand building, citation building, social media, and others are vital to any SEO strategy. All these fall under Off-page SEO. 


Simply put, Off-page SEO covers every action aimed at boosting your search engine rank, which doesn’t lead to any alterations to your website. Through a properly done Off-page SEO, a website can gain relevant trust. For those who want to learn more about how to win the SEO game, Off-page SEO is one of the most important things you must learn about. 


On-Page SEO, Off-Page SEO, and Technical SEO


SEO procedures can be grouped into these main categories:


  • On-page SEO 
  • Off-page SEO
  • Technical SEO


Each of these procedures focuses on different aspects of Search Engine Optimization. However, their aim is similar — to help a website rank well.


On-page SEO


On-page SEO covers all tactics carried out on the website. Its main function is to make a site’s contents easy to read and search engine friendly. It covers; unique content creation, image optimization, title tags optimization, H tags to internal links, meta tags, and others. 


Off-page SEO


This refers to every SEO tactic carried out, outside the website. Just like the on-page SEO tactics, the Off-page SEO tactic is also aimed at increasing the website’s reputation and increasing traffic. Content marketing, landing reviews, building local citations, social media, linking, and others are examples of Off-page SEO tactics.


Technical SEO


This covers hreflang, structured data, canonical data and analysis, site speed optimization, and others. It focuses on the search engine’s influence on the arrangement, processing, and speed of your website. 


Why Off-Page SEO? 


Without a well-defined off-page SEO strategy and plan, a website will struggle to rank well on the SERP. Off-page SEO is more like a means of empowering your site—making it into an authority in the niche.


Google and other search engines consider Off-page SEO practices when ranking a website. So in case your competitors have a well-structured and tactical Off-page SEO strategy and you don’t, you shouldn’t expect to rank above them anytime soon.  


As a site owner, who is looking to rank well on the SERP, you should take off-page SEO seriously. It heightens your platform’s reputation and authority. 


Link building; A key Off-page SEO Strategy


An off-page SEO procedure that doesn’t consist of link building may not bring about the desired results. This is because link building is one of the three criteria for Google’s site ranking. 


Although Link building is a key component of off-page SEO, that does not mean you should focus all your energy on it. There are several other off-page SEO strategies to be adopted.


In conclusion, ranking a website on the SERP takes time. Unfortunately, most website owners lack the patience required. As a result, most opt-in for black hat ranking techniques. Unknown to many, these black hat ranking techniques usually give a short-lived result and can lead to the website getting penalized. For an effective SEO strategy, it is best to consult with a reliable and reputable SEO company only.