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If you are a regular user of social media, you probably hear those three words every day. After looking at the increased use of social media, you might have wondered if pursuing an MBA in Digital Marketing is worth your time and money.
After all, isn’t digital marketing just about posting stuff on social media? How difficult can it be? If that is your perspective on digital marketing, then you are mistaken.
Digital Marketing is becoming more and more complex every year with an increasing number of tools and changing algorithms. Therefore, studying a structured course is crucial to succeeding in a digital marketing career.
MBA in Digital Marketing is currently the most popular choice among candidates who want to learn digital marketing and pursue a career in the same. But will it be the right choice for you?
This blog answers all of your questions related to the MBA in Digital Marketing course.
Why Pursue an MBA in Digital Marketing?
Every business needs to have a digital presence to survive in today’s digital world. Many consumers are turning to e-commerce websites to buy products. Companies need to ensure to provide the best online experience for their customers.
Modern-day consumers research the products online before deciding to purchase. They read the product features and customer reviews and compare the prices with other products before making a purchase decision. Moreover, many consumers get influenced to buy a product through their favourite social media influencers.
Therefore, companies turn to qualified and talented individuals to expand their online presence. It helps them to increase their sales and revenue as well as build a trustable brand. As a result, there is a rising demand for qualified digital marketers in the job market.
Pursuing an MBA in Digital Marketing course can help students learn advanced technical skills related to digital platforms and improve their creative skills.
Students would also learn soft skills like leadership and decision-making. Learning tactical strategies can help them in managing teams effectively.
What Does an MBA in Digital Marketing Course Entail?
An MBA in Digital Marketing helps students learn digital marketing strategies, which would enable them to perform tasks like:
- Implementing branding strategies
- Acquiring new customers
- Increasing customer retention rate
- Gaining business insights through data and analytics
- Marketing the company’s products and services effectively
The course includes major topics like Marketing Fundamentals, Business Communication, Administrative Behaviour, Selling, and Negotiation. Although the main focus of the course is digital marketing, it also teaches the basics of traditional marketing.
An MBA in Digital Marketing trains students on using digital tools and staying connected with customers through digital channels.
MBA in Digital Marketing - Syllabus:
MBA in Digital Marketing subjects cover a variety of topics through its curriculum. All of these topics focus on different aspects involved in marketing. The MBA in Digital Marketing subjects is divided among four semesters in two years.
Some of the major topics covered in the curriculum include the following:
- Basics of Digital Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Campaign Planning
- Content Marketing
- Video Marketing
- Social Media Marketing
- Email Marketing
- Web Analytics
- Integrated Marketing
- Business Research Methods
Eligibility and Requirements:
A candidate who wants to apply for MBA in Digital Marketing must fulfill the following eligibility criteria:
- Acquire a bachelor’s degree in BBA/ BA/ B.Sc/ B.Com/ BCA or any other discipline.
- Must score a minimum aggregate marks of 50% (45% for SC/ ST candidates) or an equivalent CGPA.
- Complete their undergraduate from a recognized university/ institution/ college.
- Appear and qualify in any one of the entrance examinations like CAT/ SNAP/ XAT/ MAT/ CMAT/ NMAT.
Different colleges have different admission procedures to shortlist and select candidates. However, there are some common steps that students can follow if they wish to apply for an MBA in Digital Marketing. They are as follows:
- Check the entrance exams accepted by your desired college
- Apply for the entrance exam through its official website before the deadline
- Upload the necessary documents in prescribed format and dimension
- Appear for the entrance exam
If you qualify in the entrance exam, you will be shortlisted for further rounds of the college admission procedure. Every college has a different procedure to shortlist students for admission. Prepare for the rounds in advance to perform well and be accepted for admission.
Top MBA in Digital Marketing Colleges in India:
Since the demand for Digital and Social Media Marketers is increasing, many top colleges and universities in India have started offering the MBA in Digital Marketing course. The top MBA colleges with digital marketing in India are as follows:
- Indian Institute of Digital Education, Mumbai
- School of Management, CMR University, Bangalore
- RVS Institute of Management Studies and Research, Coimbatore
- Presidency College, Bangalore
- IIKM, Business School, Chennai
Best Colleges for MBA in Digital Marketing Distance Education:
Distance education has become a popular choice for many students. It is flexible and saves time while offering the same opportunities as traditional education. Students who want to study MBA in Digital Marketing through Distance Education can do so through the following top colleges:
- Venkateshwara Open University, Itanagar
- National Institute of Management Solutions, New Delhi
- Lovely Professional University, Phagwara
- Amity University, Noida
- Suresh Gyan Vihar University, Jaipur
MBA in Digital Marketing Scope:
Digital Marketing is currently the fastest mode of marketing. It helps businesses to reach a vast number of people in a short amount of time. Since every industry now depends on digital marketing, graduates of an MBA in Digital Marketing can pursue a career in any industry.
Digital Marketing is used by large as well as small companies to implement personalized marketing strategies and attract their target audience. It enables them to gain higher Return on Investments (ROI) with a lower budget.
According to data, more than 9 million companies connect with their customers through social media platforms like Facebook. Social media is used for both B2B and B2C marketing. Hence, there is a huge MBA in Digital Marketing scope for interested students. With the introduction of tools like Analytics, Artificial Intelligence (AI), and Augmented and Virtual Reality, digital marketing strategies can expand exponentially.
Some of the career opportunities available in digital marketing are as follows:
- Market Research Analyst
- Digital Marketing Manager
- Content Marketing Manager
- Public Relations Manager
- Social Media Manager
- Advertising Manager
- Brand Manager
Completing an MBA in Digital Marketing can open high-paying job opportunities for students.
The average salary offered to a graduate of an MBA in Digital Marketing is around Rs. 5,42,000. After gaining 2-3 years of experience, one can earn around 7-10 lakhs.
The candidates who have completed MBA in Digital Marketing can find job opportunities in various companies. They can either choose to work as an in-house Digital Marketer and focus on promoting a single brand or join an agency that has a multiple client base. Some of the top recruiters for Digital Marketers are as follows:
- iProspect India
- Ogilvy Public Relations Worldwide
- Quasar Media
The field of digital marketing has started booming rapidly after the onset of the pandemic. Many businesses have realized the importance of going digital. As a result, the field of digital and social media marketing is growing at an accelerating speed.
Pursuing an MBA in Digital Marketing can help you to head start your career after graduation. If you are confused and need guidance, then reaching out to an Education Counsellor can help you to get clarity.
Anjum Banu Shaik is a Content Writer and Editor with 2 years of experience in the field. She started as a freelance writer and currently works full-time in the corporate world. When she is not working or googling bizarre questions that come to her mind, you will usually find her lost in the act of consuming content created on the internet.